JCDecaux has been awarded the advertising contract to sell space on bus shelters from January 2017 by the National Transport Authority. Clear Channel is the incumbent.
Currently 1,843 shelters are maintained by Bus Átha Cliath (Dublin Bus) and Bus Éireann.
The agreement covers:
- Maintenance of these existing bus shelters
- The provision of additional bus shelters
- The provision of additional advertising media at existing bus shelters (including digital advertising media)
- The provision of advertising media at new bus shelters and the exploitation of such advertising media by way of sale of advertising rights for both existing and additional bus shelters.
The NTA values the contract at €30 million over its 63 month lifespan. The contract may be extended by up to 39 months at the sole discretion of the Authority.