12th November 2015
Posterscope announces today that it has acquired PML Group (“PML”) the leading OOH specialist in Ireland. Following completion of the deal, PML will be part of the Posterscope worldwide network.
Established in 1982, PML is the longest established OOH media planning and buying specialist in Ireland, operating from offices in Dublin and Belfast with 41 employees. The group comprises: PML, Source out of home and the Poster Audit Bureau. PML was proud to partner with 12 out of the 14 winners in the 25th OMA Awards and won the 2014 Sales Team of the Year at The Media Awards.
The Irish OOH market is currently estimated at €70m in the Republic of Ireland and £15m in Northern Ireland with the market predicted to grow by 6% and 3% respectively in 2015. With increased investment by media owners in quality presentation, back illumination, and growing digital inventory and improving research, the OOH medium will continue to show steady growth in both markets.
James Cashen will remain as Managing Director and will report into Annie Rickard, Global President Posterscope.
Annie Rickard says:
“Posterscope has worked in partnership with PML for many years and consolidating this position is the next step of that partnership. I’m delighted to have Jimmy Cashen and his management team join our network. We believe that our investment in technology, data and insight will complement PML’s existing tools and will accelerate the growth of the OOH medium in Ireland.”
Jimmy Cashen says:
“This development is great news for PML and our clients, adding fresh thinking and innovation from Posterscope. We share the same values and philosophy and have worked successfully with Annie Rickard and her team for many years. We are excited to be part of the best OOH global network. This will provide us with more services and give us international scope in our evolving medium.”
Completion of the acquisition is subject to the satisfaction of certain conditions.