Our interrogation of numerous location data sources and use of a range of analytics tools gives us in-depth understanding about where people are across a diverse range of environments, what they’re doing, what their interests are, and how to communicate with them most effectively. Our world-leading OOH Survey OCS (Out-of-Home Consumer Study) delivers the insight to create optimum OOH marketing and comms plans, determining the most efficient format and environment mix to engage with the consumer at the right time, in the right place, in the right mindset.
Our ongoing iQ research programme, in conjunction with Ipsos MRBI, provides ongoing insights into the attitudes and opinions of Irish consumers. These exclusive PML Group tools are complemented by TGI and Mosaic, offering our clients the most extensive set of audience profiling tools.
We have formed strategic external partnerships to ensure that our OOH solutions incorporate and capitalise on the most relevant data available. Our partnership with Locomizer allows us to incorporate key mobility and user interest profiling data and further optimise our decisions. TGI adds another layer of relevance to our audience understanding while JNOR ensures we meet key audience coverage targets on all our plans.