# Ireland's \#1 Out of Home \(Outdoor\) advertising agency: Data fuelled location based marketing\. Connecting the brand and consumer in the modern OOH ecosystem\.

> At PML Group we have a deep understanding of what people think, feel and do and how they live, work and play in the out of the home space\.

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## Pages
- [All Out Summer](https://pmlgroup.ie/all-out-summer/)
- [CYCLE CALENDAR](https://pmlgroup.ie/cycle-calendar/)
- [PML Group](https://pmlgroup.ie/homepage-2/)
- [ABOUT US](https://pmlgroup.ie/about-us-2/)
- [OUT \ LOOK](https://pmlgroup.ie/outlook/)

## Popups
- [IMPACT Awards 2026](https://pmlgroup.ie/?post_type=popup&p=29489)

## Popup Themes
- [Default Theme](https://pmlgroup.ie/?post_type=popup_theme&p=29473)
- [Light Box](https://pmlgroup.ie/?post_type=popup_theme&p=29475)
- [Enterprise Blue](https://pmlgroup.ie/?post_type=popup_theme&p=29477)
- [Hello Box](https://pmlgroup.ie/?post_type=popup_theme&p=29479)
- [Cutting Edge](https://pmlgroup.ie/?post_type=popup_theme&p=29481)

## Portfolio Items
- [The Reminder Effect: How Campaign Memory Builds, Returns and Becomes Useful](https://pmlgroup.ie/content/the-reminder-effect/): Advertising rarely works in one neat moment\. People notice messages in passing, hear them in the background, encounter them again somewhere else and often recall them later when a brand, product or need becomes relevant\.
- [Out \ Look: Sky Sports breaks into Premier League season](https://pmlgroup.ie/content/outlook-aug14-2026/): Sky Sports kicks off the Premier League season with a multi\-format OOH campaign combining national reach with bespoke special builds, large\-format impact and matchday activation\. Plus, Samsung puts its Galaxy Z launch into the path of audiences across Dublin, while Planet OOH looks to Los Angeles, where Netflix turned a Sunset Boulevard billboard into a live, three\-day performance\.
- [Out \ Look: Belfast in Full Fleadh](https://pmlgroup.ie/content/outlook-aug07-2026/): Belfast becomes a city in full Fleadh as OOH activity from Belfast City Council, Visit Belfast, Tourism NI and a host of brands connects with visitors before and during the festival\. Plus, new PML Group research explores the Back\-to\-School shopping window, showing how OOH influences retailer choice and can keep brands visible from the everyday journey through to the point of purchase\.
- [Out \ Look: Guinness Storehouse Lets Summer Flow Across Dublin](https://pmlgroup.ie/content/outlook-jul31-2026/): Guinness Storehouse combines citywide scale, programmatic targeting and a striking South William Street mural to connect its summer campaign with how people move and socialise across Dublin\. Plus, SuperValu and Centra keep their GAA partnerships in view through timely OOH around the All\-Ireland finals and Hurling for Cancer Research\.
- [Out \ Look: RTÉ Sport Has the Final Word with LIVEPOSTER](https://pmlgroup.ie/content/outlook-jul24-2026/): RTÉ Sport extends major sporting moments beyond the final whistle with dynamic OOH creative triggered by live results from the All\-Ireland Hurling Final and FIFA World Cup Final\. Plus, Bank of Ireland brings a taste of Electric Picnic to Dublin with an illuminated Ferris wheel\-inspired special build on Wexford Street\.

## Tags
- [OOH](https://pmlgroup.ie/tag/ooh/)
- [outdoor advertising](https://pmlgroup.ie/tag/outdoor-advertising/)
- [Irish Advertising](https://pmlgroup.ie/tag/irish-advertising/)
- [marketing](https://pmlgroup.ie/tag/marketing/)
- [Irish Marketing](https://pmlgroup.ie/tag/irish-marketing/)

## Portfolio Categories
- [Opinions](https://pmlgroup.ie/portfolio_entries/opinions/)
- [News and Views](https://pmlgroup.ie/portfolio_entries/news-and-views/)
- [Our Work](https://pmlgroup.ie/portfolio_entries/our-work/)
- [Our Publications](https://pmlgroup.ie/portfolio_entries/our-publications/)
- [Out \ Look](https://pmlgroup.ie/portfolio_entries/out-look/)

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