As the official airline of the Irish rugby team, Aer Lingus is showing its support for Ireland’s Six Nations bid via a Dynamic Out of Home campaign, that broadcasts full time match scores.
As part of its ‘Home Advantage’ campaign, Dynamic scheduling and content displays the post-match results and a location trigger adapts the tagline ‘Thank you for Bringing Home Advantage ‘to call out the match’s venue on Exterion Media’s Transvisions.
Designed to capitalise on Aer Lingus’s sponsorship of the team, the airline integrated the Dynamic option into its DOOH formats for a more agile and reactive campaign across the commuter environment.
Running across both classic and digital Out of Home, coverage building 96 Sheets, 48 Sheets, and 6 Sheets alongside Commuter Squares and Mega Squares form the OOH media mix.
Exterion Media’s digital screens in major commuter hubs as well as JCDecaux’s Digipanels will deliver the dynamic and contextual creative.
The campaign is delivered by media agency Carat, with Out of Home placement provided by PML and creative supplied by Rothco.
Niamh Daly, Senior Account Manager at PML said of the campaign;
“Major sporting events like the Six Nations is the perfect opportunity for brands to capitalise on the Dynamic difference to build highly impactful and reactive campaigns and express its enthusiasm to fans through genuinely relevant OOH creative.”