Our weekly publication delivering the latest OOH trends, data-driven analysis from WATCH, and groundbreaking research from IMPACT and iQ.
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Out \ Look: Meeting the Moment at the Vhi Women’s Mini Marathon
Vhi Women’s Mini Marathon shows how event-led OOH can meet audiences in the moment, with messages shaped around movement, mood and place.
Out \ Look: Love is in Bloom for Citroën
Citroën turns Bord Bia Bloom into a real-world brand moment, using a special build and citywide OOH to connect sponsorship with daily journeys.
Out \ Look: Electoral Commission OOH brings Polling Day into Public View
The Electoral Commission uses dynamic OOH to keep polling day information visible, timely and easy to act on across Dublin and Galway.
Out \ Look: Lipton Projects Summer Feeling Across Dublin
Lipton uses large-scale projection and multi-format OOH to bring summer feeling to Dublin, pairing spectacle with everyday visibility.
Out \ Look: Electric Ireland signposts Darkness Into Light
Electric Ireland uses classic and digital OOH to keep Darkness Into Light visible, public and present in the final days before the walk.
Out \ Look: Sky brings entertainment to life on OOH
McVitie’s uses dynamic OOH and live time-based creative to make everyday pauses feel more relevant across commuter, retail and shopping moments.
Out \ Look: Sky brings entertainment to life on OOH
Sky uses a national OOH campaign, special build and illuminated formats to bring its entertainment line-up to life across everyday journeys.
Out \ Look: The Big Picture – Turning Cities into Movie Trailers
OOH brings movie marketing into the real world, building fame, awareness and anticipation for film releases across streets, malls and stations.