News & Views
Out \ Look: 2026 IMPACT Awards – Week Two winners revealed
The latest winners cover Alcohol, Low and No, Food, Financial, Dining and Media, alongside our inaugural award for Best Dynamic.
Out \ Look: IMPACT Award Winners 2026
The first set of winners of the 2026 IMPACT Awards
Out \ Look: OOH Delivers Bigger IMPACT in 2025
Put simply: OOH is cutting through more effectively.
Out \ Look: The One with the Countdown
When creative is built to move in real time, repeat exposures stop feeling like repetition and start feeling like progress.
Out \ Look: The OOH Release Window
Streaming, broadcast TV and cinema are using Outdoor as a literal release window, not to explain plots or push long copy, but to do the highest-value job at launch.
OOH: The Impact of Colour
Before anyone has processed a logo or decoded a line of copy, colour has already done a job.
Out \ Look: Vodafone Impacts as the biggest brand on OOH in 2025
For the second year running Vodafone achieved impact as the biggest spending brand on OOH media, according to WATCH, PML Group’s market intelligence resource
Out \ Look: Traffic Helps Drive OOH Impact
Although not necessarily good news for everyone, traffic congestion is favourable for Ireland’s OOH advertisers.
Our Publications
WATCH OOH Market Review Q1 2026
Vodafone Impacts as the biggest brand on OOH in 2025
WATCH OOH Market Review of 2025
Vodafone Impacts as the biggest brand on OOH in 2025
WATCH OOH Market Review Q1-3 2025
Out of Home Motors On
WATCH OOH Market Review H1 2025
Vodafone is the Biggest Brand on OOH so far this year
WATCH OOH Market Review Q1 2025
McDonald’s the Biggest Brand on OOH in Q1
WATCH OOH Market Review of 2024
Vodafone is biggest brand on OOH in 2024
WATCH OOH Market Review Q1-3 2024
Paying Attention to OOH
WATCH OOH Market Review H1 2024
Strong Growth continues for OOH
Planet OOH
Go Outdoor and Play
Colorado, USA
NSCDA Halts TV Bingers in Their Tracks
Nova Scotia, Canada
Don’t Put Organ Donation on Ice
Québec, Canada
Falling from the sky
Antwerp, Belgium
Walkers creates world’s biggest-ever ‘cropvert’
Yorkshire, UK
Wellington hits a creative high note in NYC
NYC
Samsung ‘Unfolds’ 3D Billboard Campaign across the UK
UK
London’s Marble Arch becomes a brand canvas for Vodafone
London, UK