Our Views
Reach for the Z
Niamh Manning delves into the attitudes and ad perceptions of Gen Z, 15-24-year olds in this case, who are set to become the largest generation of consumers by 2020.
Making the Dynamic Difference
Colum Harmon, Marketing Director at PML Group, on how the explosion of DOOH and the dynamic difference has many positive implications for advertisers.
Its time for advertisers to get dynamic with Digital OOH
Adam Cherry, Director at Liveposter on how Dynamic, or contextual, OOH advertising serves audiences with the most relevant and engaging ads, whatever the moment calls for.
Every Brand needs a Stage
Geoff Lyons, Managing Director of PML Group unveils the powerful opportunities presented by Out of Home.
A Brand Building Case for OOH
Colum Harmon, marketing director, PML Group, contends that OOH’s brand building attributes are as relevant today as ever.
Get Creative. Get Out of Home
Nicole Carragher at PML Group, writes about designing for Out of Home.
Taking Centre Stage
Pat Cassidy of PML Group, discusses the film industry and OOH advertising
Welcome to the Dynamic Era
Geoff Lyons, Managing Director PML Group outlines the emerging trends that OOH is embracing
Stuff We Like
Amundsen’s frozen DOOH
Norway
Absolut’s Selfie airport campaign
Germany
Samsung Galaxy Note9: Wake up the Artist in Yourself
Croatia
Carlsberg: The most Danish billboard
Portugal
Contactless payment donation campaign for the Norwegian Centre against Racism
Norway
Klarna – Forgot?
Sweden
William Hill Bets on First Ever Dynamic DOOH
UK
Currys PC World promotes big TVs by turning 48-sheet sites into giant cardboard boxes
UK