Our Views
A Brand Building Case for OOH
Colum Harmon, marketing director, PML Group, contends that OOH’s brand building attributes are as relevant today as ever.
Get Creative. Get Out of Home
Nicole Carragher at PML Group, writes about designing for Out of Home.
Taking Centre Stage
Pat Cassidy of PML Group, discusses the film industry and OOH advertising
Welcome to the Dynamic Era
Geoff Lyons, Managing Director PML Group outlines the emerging trends that OOH is embracing
Smart Cities and Out of Home
James Byrne of PML Group, discusses Smart Cities
Appealing to the Census
Niamh Manning of PML Group, writes about how commuter data from Census 2016 is good news for OOH advertisers
The Power to be Different
Keith Brennan of PML, talks about the role of experiential activations in helping brands
Stuff We Like
William Hill Bets on First Ever Dynamic DOOH
UK
Currys PC World promotes big TVs by turning 48-sheet sites into giant cardboard boxes
UK
Corona “Wave of waste”
UK
Beefeater unveils strawberry-scented campaign
UK
Billboard That Switches Itself Off
UK
McDonald’s turns it’s golden arches into directional billboards
Canada
Netflix leaves London commuters a little uneasy
UK