As part of its Christmas campaign, Bulmers has brought some festive sparkle to OOH by creating an illuminated billboard.

The 48 Sheet special, located at the busy intersection in Dundrum, is centred on Bulmers iconic apple tree which has been decorated in Christmas lights. The creative places a festive spin on its new brand idea, which was launched earlier this year with the tagline; ‘Tis The Season, When Time Bears Fruit’.

The special was planned by teams in Vizeum and PML. Goosebump produced the creative and Eclipse 3D facilitated the lightening.

Commenting on the campaign, Chris Murphy, account manager in PML said; “The Bulmers tree is a popular and well-known creative piece that the brand has used in its seasonal campaigns for many years. The Christmas special looks great on street due to the strong creative, which is made all the more eye-catching through the illumination of the poster and really brings the famous apple Christmas tree to life.”

Via: Marketing.ie