Timing: June – August 2022

Formats:

ROI: Digitower, Adshel Live Roadside, Tesco Live, Digipanels, Orbscreen

NI: Streethub, Retail dPods, Adshel Live Roadside and iVision

Client: Rockshore

Media: PHD

Creative: BBDO

Specialist: Source out of home

Diageo continue to be to the fore when it comes to Dynamic OOH advertising in this market. Last week we reported on  Guinness’s latest Dynamic offering. This week, we share Rockshore’s campaign, featuring weather and time-specific triggered creative.

The digital formats, including Tesco Live, Adshel Live and Orbscreen feature messages related to day of week, such as ‘Midweek Meetups with Mates’ and when the sun comes out it triggers creative the copy ‘Sun’s Out, Rockshores Out’. The campaign uses PML Group’s Liveposter platform to manage the content form one central source. The Moments of Truth research published in 2021 by Posterscope, JCDecaux and Clear Channel showed double digit percentage improvements in brain response, recall and sales for campaigns that used contextually relevant digital OOH messages. Summer is an ideal period to target the mass movement of audience around the country with scalable digital innovation and Diageo are taking full advantage in recent weeks.