PML Group is pleased to announce the winners of the 2024 Impact Awards.
The awards recognises and celebrates the most attention-grabbing  OOH campaigns of 2023. Among more than 1,000 outdoor campaigns researched, our winners were best in class, combining media effectiveness and creative excellence.
Congratulations to all the advertisers, media agencies and creative minds involved, who seized the attention opportunity on OOH and made a massive IMPACT in 2023.

7UP Zero Sugar
Soft Drinks

Media: OMD | OOH Agency: Source out of home | Creative: eg+ worldwide

AIB
Financial

Media: Starcom | OOH Agency: Source out of home | Creative: Droga5 Dublin

An Post
Service & Utilities

Media: Starcom | OOH Agency: Source out of home | Creative: Boys + Girls

Chef Sauces
Food

Media: OMD | OOH Agency: Source out of home | Creative: Havas Dublin

Disney+
Media & Entertainment

Media: Zenith | OOH Agency: Source out of home | Creative: BBDO Dublin

Dunnes Stores
Supermarkets

Media: Carat | OOH Agency: PML | Creative: The Public House

Guinness 0.0
Alcohol, No & Low

Media: PHD | OOH Agency: Source Out Of Home | Creative: Forsman & Bodenfors

Life Style Sports
Retail

Media: Zenith | OOH Agency: Source out of home | Creative: The Tenth Man

McDonald’S
Dining

Media: Zenith | OOH Agency: Source out of home | Creative: Leo Burnett

Nurofen
Personal Care & Wellness

Media: Zenith | OOH Agency: PML | Creative: Core Creative

Tayto
Confectionary & Snacking

Media: Starcom | OOH Agency: Source out of home | Creative: Publicis

Vodafone
Telecoms & Communications

Media: Carat | OOH Agency: PML | Creative: Folk VML

Ireland's #1 Out of Home (Outdoor) advertising agency
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