Jacob’s goes Dynamic to Showcase Cracking Recipes


  • Claire Allen (Valeo), Maura Ashe (Mediabrands), Keith Farrell (PML), Asha Bourne (Mediabrands) and Lisa Temple (JCDecaux)

    Jacobs Dynamic
  • Jacobs Dynamic campaign in Jervis, Dublin
  • Jacobs Dynamic campaign in Lucan
  • Jacobs Dynamic campaign in Douglas

Jacob’s has a snack for every occasion of every day, and across screens in retail (dPods, iVisions, Tesco Live and Adshel Live) and commuter environments (dPods) there were five pieces of copy by Havas Dublin communicating its savoury range and associated recipes and snack ideas. The nationwide contextually driven ‘Make it Yours’ DOOH campaign by Valeo Foods used our proprietary Dynamic platform to communicate savoury snack solutions.

The Dynamic platform enabled copy to be adapted by location whereby one of the designs “Hummus atá tú?” had specific location shout-outs. Furthermore, share of rotation in contingent on a weather trigger – in this case “The 99” is played more often when temperatures rise above 18°C.

Geoff Lyons, Managing Director of PML Group added: “We are delighted Valeo Foods together with Initiative have chosen Dynamic triggers to showcase their range and illustrate the exceptional creative power of Dynamic Out of Home. It’s great to see localised messaging together with of real time adaptive animated copy engaging audiences on the go”

Our Dynamic CMS platform allows brands to deliver contextually relevant advertising at scale and in real time seamlessly across multiple DOOH networks and media owners using a multitude of scheduling and content triggers. Research has shown that OOH using dynamic digital content boosts overall effectiveness by an average 18%.

First seen on adworld