Go Outdoor and Play

Colorado, USA:

Innovation and Outdoor go hand in hand, often to the point where the medium becomes the message.

In an effort to encourage youngsters to go outside with their parents and embrace the great outdoors as the ultimate playroom, the Generation Wild public initiative along with ad agency Sukle erected a series of special billboards in Colorado to encourage sharing “This Wonder-full World”.

The billboards used actual elements of nature to create their art. The above featured actual perches and bird food to draw local bird species into urban settings. Another incorporated shadows of a family playing that move across the board as the sun changed position throughout the day.

Continuing the awareness drive a third featured glow in the dark twinkling stars to remind parents that awe can come from even the simplest outdoor activity like looking up.