Now Near Next Live Session 3: The Currency of Speed
In the third of our three Now Near Next Live sessions we explore and discuss developments and opportunities for brands on Out of Home, particularly in the significant weeks and months ahead, as society and the economy get back into full swing.
The Currency of Speed looks closely at how OOH impacts consumer decisions in retail environments with a particular focus on how data drives planning of FMCG brand campaigns. The panellists go on to delve into the strategies offered to brands by Digital OOH in terms of speed, agility, and Dynamic capabilities.
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