The Irish Times calls on OOH and Alexa

The Irish Times is currently running a promotional OOH campaign encouraging the audience to sign up for its subscription-based content and receive a FREE Amazon Echo dot when they do.

Detailing what readers can enjoy with a subscription, the campaign highlights the width of content topics- from music, the big matches to recipes. The campaign also demonstrates the complementary nature of voice assistance with the Irish Times content. A specific URL features within the OOH creative directing the audience to a subscription landing page.

Metropoles, Commuter Squares, Commuter Cards on DART, Bus and LUAS, Retail Digital and the Digipole provides the newspaper with wide visibility across the capital.

Research from our consumer insight programme, iQ, shows that 37% of Dubliners have made an online purchase of a product/service as a direct result of seeing an OOH ad.

Media: PHD

Creative: Owens DDB

OOH Specialist: PML