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PML Group wraps ‘12 Days of Christmas OOH’ series

PML Group has completed a 12-day series of content spotlighting festive Out of Home work from previous years.

Running as a countdown-style format from Christmas day, each day focused on a festive OOH campaign surfaced from the group’s archives packaged within a Christmas bauble tying in with the series’ theme.

The content spanned a mixture of large-format classic, digital and special build activity, alongside examples of contextual creative and dynamic messaging. The series can be viewed below.

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