Absolut’s Selfie airport campaign

GERMANY: To celebrate the launch of its limited edition ‘Absolut World’ vodka, Absolut launched its first live social feed digital campaign at Germany’s Frankfurt Airport and Singapore’s Changi Airport.

The “Global Selfie” campaign brought together travellers at two airports by inviting them to share their local travel tips and selfies through its website. The travel tips and selfies were then displayed on screens where there were flights to Singapore or Frankfurt.