Three, Two, One… Action24
This week, Action24 launched its first ever Out of Home (OOH) campaign to promote its “Trusted Smart Alarm Systems”. The campaign runs across the classic, yet powerful format, Dubin Bus Supersides, to increase awareness and reach across Dublin. The creative features a strong call to action message encouraging consumers to get a quote for the alarm system. It also features the Smart Starter Plan at 109 euro. OOH is the perfect medium to give the Action24 alarm systems 24/7 exposure to communicate with its audience. Action24 provide smart, monitored alarm systems offering complete protection and the ultimate convenience. More information on the alarm systems can be found at https://www.action24.ie/.
The Campaign was planned by Source OOH and the creative is Connector by Granite.
Commenting on the launch of Action24’s first ever OOH campaign, Amanda Mooney, Marketing Manager, Action24 said: “We were delighted to partner with Source out of home on our first outdoor campaign. There is no better way for brand awareness than to have your company name on a Bus Superside that travels around Dublin city & suburbs daily. My only issue is why we didn’t do it sooner!”
Louise Enright, Director, Source OOH said: “We were thrilled to work with Action24 on their first out of home campaign. Dublin Bus recently surpassed two million passengers per week, and coupled with a growing roadside audience, Supersides were the perfect fit to build coverage quickly across the capital. The visually impactful creative really stands out on-street. We hope the campaign will be a great success for Action24.”
Pictured at the Dublin Bus Superside are Alan O’Donovan, National Sales Manager, Action24; Amanda Mooney, Marketing Manager, Action24; Annemarie Sexton, Specialist Account Manager, Exterion Media, and Louise Enright, Director, Source OOH. (Photo: David O’Carroll)