Eager footie fans rejoiced at the return of football this week as did Premier League sponsors Cadbury, who is celebrating the league’s return with the launch of a new OOH campaign.
Emphasising its brand range and association with the Premier League, the campaign features a variety of product lines alongside a ‘Football’s Back’ tagline. A confetti background adds to the celebratory message broadcasting nationwide.
An important environment for FMCG brands to connect with audiences on the path to purchase, Cadbury utilized a host of retail formats such as PurchasePoints, Adbox and SuperValu screens. Bus Shelters and Adshel is also hosting the campaign as OOH audience numbers begin to steadily increase with people moving more freely.
The campaign was planned and placed by teams in Carat and PML. PML Group’s in-house Design+ team developed the creative for the 6 Sheets and Digital OOH campaign.
Maighread Lynch, Mondelez, Brand Manager commented; “We were very excited about the return of the Premier League to our screens, so wanted to celebrate the occasion with Cadbury FC. As soon as we got the return date, PML were very quick and agile in helping us make this possible. Using Design+, the team created an engaging and eye-catching creative for OOH roll-out.”
Nicole Carragher, Head of Creative, Design + concluded; “Working alongside Cadbury and Carat, we were delighted to create a celebration piece around the premier league. In developing the artwork, we hoped to capture the spirit of the fans welcoming football back to their screens.”