To promote the launch of Cadbury Oreo Sandwich bar, a roadshow with a difference was conceived.
To demonstrate how Cadbury Dairy Milk and Oreo are the perfect match, we partnered with Headcase Marketing to devise the Perfect Match Machine – a dispensing unit that requires two players to create the perfect match on screen by syncing symbols to received two tablet sized bars. A daily star prize of €500 each is indicated by a gold star on the bar.
The Perfect Match Machine is road tripping it to colleges across the country and has so far visited WIT and UCD with upcoming visits to GMIT and Tralee IT planned.
Promotional staff along with social influencers including Spin 103.8 presenter Doireann Garrihy and James Kavanagh are also involved in the experiential activation.
Media: Carat // Creative: Headcase Marketing & Design+ // OOH Specialist: PML