Exterion Media has launched a new digital Out-of-Home network under the brand name dX.
The dX network will comprise of large scale LED screens across a number of high profile shopping malls. The screens are the latest generation LED product delivering high quality and high definition. The first of the dX screens to go live is located in Dundrum Town Centre.
dX Dundrum is the largest digital advertising screen in Ireland. Measuring 3.8m wide x 7.6m high the screen is 60% larger than a 48 sheet billboard. Further dX screens will be added to the network in the coming months, with Swords Pavilions being the next screen planned.
The dX screens will be fully enabled for dynamic and flexible broadcast requirements, making them the largest digital ooh canvas in the market to provide these capabilities for brands.
According to Colin Leahy, managing director of Exterion Media: “This is an exciting step in the continued development of our digital programme. The dX Network will deliver real impact to premium audiences”.
The first advertisers on the dX Dundrum were AIB (Rothco/Starcom); Marks & Spencer (Kick Communications/Mindshare) and Jurassic World (Empire Design/Mediacom).