A large majority of Dubliners are keen to get back to a range of social, leisure and retail activities in the summer ahead. Our new research study, conducted by Ipsos MRBI, called Stepping Out shows that dining out, outdoor entertainment, pub visits and attending sporting events are high on the agenda of things to do in the coming weeks and months.
Among ten activities researched, eating out in a restaurant is the one Dubliners are most excited about, with 92% looking forward to getting back to their favourite restaurants. 70% are keen to return to the pub, rising to 80% among 45-54 year olds.
92% of females are looking forward to a holiday in Ireland this summer, while 91% of all adults are eager for weekend outings and being able to travel further afield for weekend activities.
Taking part in sport and attending sports events as spectators also features prominently, particularly among males at 66% and 67% respectively.
Colum Harmon, marketing director, PML Group says of the research:
“This new study highlights a huge appetite among Dubliners to get out and about and make up for lost time this summer. There is a real opportunity for brands to engage a much happier, confident and optimistic audience out of home, as they reconnect with each other and reengage in their favourite leisure and social activities.”
The research was conducted in early May among 300 Dublin residents, aged 18-54.