Timing: December 2021

Formats:

ROI: iVision, dPod, Adshel Live Retail and SV Digitower

NI: Asda Live, Strand Road, Shaftesbury Square, Adshel Live and Streethub

Client: Diageo

Media: PHD

Creative: UNIT

Specialist: Source out of home

Carlsberg is using location shout-outs as part of the initial roll-out of a Dynamic Digital OOH campaign for Christmas. The Liveposter-enabled campaign will run in the festive build up with more dynamic triggers fuelling various creative messages in the weeks to come. Location-based marketing is a powerful method of connecting consumers to brands and experiences in the right place, at the right time. We know from research how relevance in content translates to effectiveness in terms of neurological activity, recall and sales and this campaign from Carlsberg is a pertinent example of optimising your message by location to add relevance.