Timing: January 2022
Formats: Digipanels, Digishelter and Adshel Live Roadside
Client: Irish Life
Creative: Folk Wunderman Thompson
Specialist: Source out of home
To support a positive start to a healthier 2022, Irish Life Health took to the streets to promote its BeneFit plan on OOH with the offer of €250 back on a healthy lifestyle.
The health insurance plan gives customers a range of benefits that support health and well-being and customers can get up to €250 back on health benefits like gym memberships, dieticians and fitness wearables.
Roadside screens featured location shout-outs in the form of sporting clubs in the area formed part of the initial roll-out of a Dynamic Digital OOH campaign enabled by our Liveposter platform.
Running across roadside classic and digital OOH formats including 48 Sheets, Bus Shelters, Metropoles, Adshel Live, Digital Bridges and Digipanels brought the campaign to the streets of Ireland, promoting the offer and encouraging people to make the switch to Irish Life Health.
The campaign coincided with the return of Runuary. The New Year always offers an opportunity to shake off the excess of Christmas and jump start a healthier mindset. Irish Life Health ‘Runuary’ is back for 2022, encouraging all fitness levels to get back into the routine of regular exercise. Irish Life has just been announced as the new title sponsor of the Dublin Marathon due to be held on October 30th this year.