Timing: June, July and August 2022
ROI:Tesco Live, Digitower, Adshel Live Roadside, Digipanel, and Orbscreens
NI: Asda Live, Adshel Live, and Streethub
Creative: AMV BBDO
Specialist: Source out of home
Summer is here and Guinness have hit the ground running with a dynamically enabled Digital OOH campaign. Delivered by PML Group’s Liveposter platform, the creative is based on weather conditions and displays the message ‘lovely day for a Guinness’ when its sunny or partly cloudy outside. In less benign weather conditions, the copy switches to display creative for Guinness 0.0, appealing to ‘NoLo’ alcohol consumers.
In a world of constant distraction, with information available at the touch of a button, consumers want and expect brands to connect with them in an engaging way. The Liveposter platform combines technology, data, insight and process to help create compelling DOOH campaigns that utilise the latest data to connect brands with their audience. Campaigns can be supplied to multiple media owners, globally, from this single integratedsource.
The campaign was planned by Source out of home, part of PML Group, and PHD Media. The creative was produced by AMV BBDO. The nationwide campaign is running across digital formats including Orbscreens, Digipanels and Tesco Live