Gum Litter Taskforce kicked off its annual summer campaign with the colourful ‘Bin Your Gum When You’re Done’ theme, which has been a regular feature on the streets of the nation in recent years.
Out of Home and experiential activity played a major role in the campaign with GLT partnering with PML Group’s Innovation team to devise the GLT roadshow. This year, a wind machine, t-shirt giveaways, along with other many surprises made their way across the country as the taskforce aimed to educate and bring about behavioural change in the public’s disposal of chewing gum.
Some ambient formats such as Mobile 6 Sheets and branded Eco-Cabs joined the roadshow, while a dance troupe entertained the crowds at locations in Roscommon and Dublin.
Supporting the experiential activity was a large nationwide OOH campaign comprising Green Screen, 48 Sheets, various 6 Sheets, and a range of transport formats such as T-Sides, Super Rears and City Impacts, Luas Tram Side and Commuter and Retail Digital ensure a wide scope of locations and environments.
Media: Spark Foundry – Planning: MediaCom
Creative: AMV BBDO and adapted by Design+ – OOH Agency: PML
Experiential Suppliers: Eclipse Media, Promogroup and Headcase