Timing: November 2022

Formats: Digipanels, Tesco Live, Digitower, Adshel Live Roadside

Client: Diageo

Media: PHD

Creative: PML Create

Specialist: Source out of home

Running across a combination of static and digital OOH panels, Gordon’s 0.0 is on OOH in a dynamic way with their latest campaign, targeting those who would usually feel occluded from partaking in a festive drink.

Planned by PHD and Source out of home, with creative from PML Group’s Create, the campaign has been brought to life through dynamic messaging via Liveposter across Digipanels, Tesco Live and Digitower screens, availing of contextual Digital OOH via time triggers that shift the event-based copy relevant to potential consumers around weekends and seasonal festive occasions.

Alongside dynamic displays the campaign is amplified by classic OOH across 48 sheets, Capital Ts and Metropoles cross the country. This multi-pronged approach allows for increased exposure and awareness to the target audience in a seasonally contextual manner.

Amplifying your campaign with Digital OOH enables flexibility with media and creative copy – to deliver the right message at the right time in the right places for audiences. It offers tactical opportunities in daily and daypart planning, while Liveposter allows for contextual messaging based on live data triggers. This is highly impactful and helps brands build a dialogue with their audiences in real-time and in real-life.