PML Group is pleased to announce the winners of the 2025 IMPACT Awards.

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The awards recognises and celebrates the most attention-grabbing OOH campaigns of 2024. Among more than 1,000 outdoor campaigns researched, our winners were best in class, combining media effectiveness and creative excellence.

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Congratulations to all the advertisers, media agencies and creative minds involved, who seized the attention opportunity on OOH and made a massive IMPACT in 2024.

Pepsi MAX

Soft Drinks

Media: OMD | OOH Agency: Source out of home | Creative: eg+ worldwide

An Post Money
Financial

Media: Starcom | OOH Agency: Source out of home | Creative: Boys + Girls

Avonmore Super Milk

Food

Media: Carat| OOH Agency: PML | Creative: goosebump

Disney+
Media & Entertainment

Media: Zenith | OOH Agency: Source out of home | Creative: TBWA\Dublin

Dunnes Stores
Supermarkets

Media: Carat | OOH Agency: PML

Guinness 0.0
Alcohol, No & Low

Media: PHD | OOH Agency: Source Out Of Home | Creative: Forsman & Bodenfors

IKEA

Retail

Media: Dentsu X| OOH Agency: PML | Creative: Mother

McDonald’s

Dining

Media: Zenith | OOH Agency: Source out of home | Creative: Leo Burnett

Cadbury Creme Egg
Confectionary & Snacking

Media: Spark Foundry | OOH Agency: PML | Creative: VCCP

Virgin Media
Telecoms & Communications

Media: OMD| OOH Agency: PML | Creative: Publicis

Jeep Avenger

Motors

Media: Wavemaker| OOH Agency: PML

Rockshore Cider

Best Innovation

Media: PHD| OOH Agency: Source out of home| Creative: The Tenth Man