PML Group is pleased to announce the winners of the 2026 IMPACT Awards.

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The awards recognises and celebrates the most attention-grabbing OOH campaigns of 2025. Among more than 1,000 outdoor campaigns researched, our winners were best in class, combining media effectiveness and creative excellence.

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Congratulations to all the advertisers, media agencies and creative minds involved, who seized the attention opportunity on OOH and made a massive IMPACT in 2025.

7UP Zero Sugar

Soft Drinks

Media: OMD | OOH Agency: Source out of home

Bank of Ireland
Financial

Media: OMD| OOH Agency: PML

Keelings

Food

Media: dentsu | OOH Agency: PML | Creative: Thinkhouse

Sky
Media & Entertainment

Media: Starcom| OOH Agency: Source out of home

SuperValu
Supermarkets

Media: Starcom | OOH Agency: Source out of home | Creative Agency: Boys + Girls

Guinness 0.0
Alcohol, No & Low

Media: PHD | OOH Agency: Source Out Of Home

McDonald’s

Dining

Media: Zenith | OOH Agency: Source out of home

Cadbury Dairy Milk
Confectionery & Snacking

Media: Spark Foundry | OOH Agency: PML

Vodafone
Telecoms & Communications

Media: dentsu | OOH Agency: PML

Citroën C4

Motors

Media: EssenceMediacom | OOH Agency: PML

Avatar: Fire & Ash

Films

Media: Zenith | OOH Agency: Source out of home| Creative Agency: TBWA

Dunnes Stores

Most Effective Dynamic

Media: dentsu | OOH Agency: PML

KFC

Most Effective Innovation

Media: Spark Foundry | OOH Agency: PML | Creative: CORE Creative