Data fuelled location based marketing. Connecting the brand and consumer in the modern OOH ecosystem.
Minute Maid’s new billboards help you get your daily dose of Vitamin D From IRL to URL
KitKat plays with legendary ‘Have a’ tagline and everyone gets it
Wunderman Thompson UK has partnered with KitKat Chocolatory to demonstrate how iconic their tagline is, using only five letters to prove the enduring power of a consistent brand message.
A unique type of #DOOH poster went live at the O2 arena in London, which brought the spirit of the brand to life in a way that only KitKat can… by taking a break halfway through creating the ad. The poster shows only the five letters of ‘Have a’ in white text on a distinctive red background, with the space bar blinking where you would expect to see the word ‘Break’. In a survey, well over half of people not only identified the brand, but also understood the brand message, demonstrating the power of the ‘Have a Break, Have a KitKat’ tagline.