A unique type of #DOOH poster went live at the O2 arena in London, which brought the spirit of the brand to life in a way that only KitKat can… by taking a break halfway through creating the ad. The poster shows only the five letters of ‘Have a’ in white text on a distinctive red background, with the space bar blinking where you would expect to see the word ‘Break’. In a survey, well over half of people not only identified the brand, but also understood the brand message, demonstrating the power of the ‘Have a Break, Have a KitKat’ tagline.
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