Life’s Wonderfuel with Fulfil

  • Pictured: Orlaith O’Brien (Richmond), Nicola Bailey (Fulfil), Mark Fitzharris, Eileen Murphy (Zenith), Chris Murphy (PML), Chris Collins (JCDecaux)

May marked the launch of Fulfil’s new brand campaign, ‘Life’s Wonderfuel’, to promote its range of protein bars and new flavours.

The campaign introduced the brand’s belief that life is worth living to the full. Depicting people in various outdoor activities, Fulfil revealed its power in keeping life wonderfuel with a mixture of inspirational and witty copy lines used in the posters.

The campaign includes high impact Out of Home formats with a wide scope of OOH inventory used to achieve product familiarity, drive purchases and increase future consideration.

Targeting those with a thirst for life, formats of note include; a show stopping Luas Tram domination that consisted of ceiling graphics, portrait panels and straplines to create a vibrant and attention-grabbing interior and exterior on both lines. Vinyl wrapped and side by side panels on Bus Shelters gave added standout and impact in key locations such as UCD.

Chris Murphy, Account Manager in PML commented; “The perfect medium for creating instant visibility and stand out, the choice of a large-scale OOH campaign allowed Fulfil to make a big statement in key locations for the brand by targeting high impact regions and key retailers.”

Jill McCarron International Marketing Director of Fulfil said: “Everything about Fulfil is designed to disrupt, so it was very important we chose an agency whose values and approach aligned with the brand’s unique take on life.  Our new creative campaign celebrates the shared values that exist between our audience and the brand and gives them lots of good reasons to pick up a bar.”

Media: Zenith

Creative: The Community London

OOH Agency: PML