Grown into something of a global phenomenon, Black Friday has hit Ireland with LittleWoods promoting its huge deals and amazing sales with an event specific OOH campaign.

Using a combination of digital formats, Commuter dPods and Connolly’s Digital Gallery attract the attention of commuters in major transport hubs as well as Cine D’s targeting cinema goers.  These formats enjoy long dwell times allowing more time to absorb the message and influence choice.

Applying a black background alongside a selection of the products that are available, the creative along Connolly Station Gallery spells out ‘Black Friday, On Right Now’ to build awareness of its on-going sale.

Figures taken from OCS indicate that those who generally travel by train to work, 37% thoughts turn to looking for something online when travelling to or from work.

Media: Carat

Creative: JWT Folk

OOH Specialist: PML