To coincide with the release of The Super Mario Bros. Movie, Universal Studios went one step beyond the warp pipe to advertise on French OOH formats.
Through innovative use of JCDecaux France’s Colonnes Morris, the cylindrical display located on Paris’ Champs- Élysées was fitted with a green puck complete with emerging Mario to emulate the iconic travel medium the video game-turned film franchise.
This comes as the latest innovative use of the medium which has decorated French roadsides since the 1800’s. Previous film releases Early Man and Despicable Me 3 have also incorporated special build elements, making use of the unique format which is positioned on one of the highest footfall streets of the French capital.
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