Realising its own contribution to the litter issue in Norway, McDonald’s has released a campaign which highlights the ugly side to its famous packaging and encourages its take-away customers to use bins it is providing.
The restaurant chain has begun to seek solutions to its littering issues, which its branding is all over. Promoting the message “Take away your takeaway,” the campaign appears on Out of Home displays, which have been installed alongside bins branded with the McDonald’s arches. The yellow “M” features as a marker on top of the bins to indicate their use.
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