Avonmore Super Milk Special

With the Summer holidays on the horizon, Glanbia are running an Avonmore promotion to win a Delphi Resort family adventure break. The competition runs for 6 weeks and a 48 Sheet special in Dundrum is helping build intrigue. The creative stands out with 3D lettering while using special lighting to draw attention to the build.

According to our Special Effects research, 84% of all adults agree that specials are more noticeable than standard poster ads, while 70% believe specials make a brand seem exciting. Outdoor advertising is not restricted to the confines of the poster frame and the Avonmore campaign is a great example of this. The special build production complements the classic element of the campaign while creating something exciting and unique.

The OOH campaign also encompasses poster and digital 6s across roadside and retail environments, with formats including Bus Shelters, Purchase Points, iVisions and Tesco Live.

Commenting on the campaign, Linda Sheehan, marketing manager, Glanbia said: “We were thrilled with the result of the 48 Sheet special for our Avonmore Super Milk Win a Family Adventure break promotion. The 3D effect and lighted elements really added the wow factor to our promotion and created impact and talk-ability for the campaign for us.”

The campaign was planned by Carat and PML Group.

Media: Carat  – OOH Agency: PML Group