Movers are the Target for Ulster Bank in Mortgage Campaign
Mortgage offerings were a huge element of the finance sector’s activities last year and this year seems to be no different as Ulster Bank introduces its latest wave of advertising aimed at potential homebuyers.
In the newest installment under its ‘Help for What Matters’ proposition, Ulster Bank targets the movers and switchers market with outgrowing a house the premise of the campaign; translated via a series of homely images that depicts the need for more breathing space. Ulster Bank also communicates its USP of Ireland’s lowest 2, 4 and 7-year fixed rates.
Including its search terms within the creative, the audience can find the information they need at the click of a button with the campaign capitalising on the natural collaboration of OOH and mobile.
19% have researched a product/service on a mobile phone as a direct result of seeing an OOH ad in the past week. (OCS)
Ulster bank undertook a domination of the East Link Adshel portfolio, Commuter Points on Tara Street’s Station platforms alongside the gigantic 240 Sheet located in Terenure, all high traffic areas in the city.
Large, Digital and Transport formats completed the OOH mixture.
Media: Spark Foundry
Creative: Boys & Girls
OOH Specialist: PML