12th March 2021
A lot to report on mobility this week. In its weekly briefing, the Department of the Taoiseach has reported from data showing a big jump in people moving around in the last month. Retail and recreation mobility are up 16%, workplace mobility is up 7% and footfall in Dublin city is up 29% – almost 900,000 thousand people. Travel volumes increased in every county.
Separately our Locomizer data shows that over the past two weeks national auto and pedestrian mobility has increased by 21% and 37% respectively. TII Daily Car Traffic Levels show a +14% increase overall in volumes over the past fortnight.
Preliminary results from Wave 3 of the ESRI’s Social Activity Measure – which is based on data collected during the week beginning 22 February suggest that mobility and social activity have increased over recent weeks.
There has been an increase in the proportion of the population undertaking journeys outside of the home. The largest increases relate to trips to outdoor locations (parks, beaches, countryside) and visits to other households.
The Social Activity Measure (SAM), is a behavioural study that records the public response to the risk of COVID-19 infection over time and is a collaboration between the Department of the Taoiseach and the ESRI’s Behavioural Research Unit (BRU). The study collects data from 1,000 respondents every two weeks.
Also this week, the Department of Health and the Health Service Executive have said that the gradual phased reopening of schools can proceed as planned. The next phase of return is next Monday for all primary school children in third to sixth class and fifth years in post-primary schools.
In OOH We Trust
The 2021 Edelman Trust Barometer shows the emergence of health authorities and members of the scientific community as highly trusted leaders amid the Covid-19 pandemic.
71% of survey participants said they view the Health Service Executive (HSE) and the National Public Health Emergency Team (NPHET) as trusted organisations.
Right from the outbreak of the pandemic, the HSE utilised nationwide OOH to convey the latest information and guidelines to the general public. It was the top recalled campaign last year and subsequently has been awarded winner in the public advisory category in our Poster Impact Awards. OOH is generally consumed in a public forum and conveys trust, familiarity and fame. Our own iQ research has found trust in OOH up at 75% among key demographic groups.
An additional supplemental study also shows that with the vaccine roll-out under way, a significant majority of respondents – 77% – said that they are willing to vaccinate – a 12-point increase since November.
In relation to out of home activities, the Edelman study reports that progress on vaccinations is essential for the return to ‘normal’ life, but doubts remain about activities perceived as higher risk.
The sample of 501 Irish respondents feel relatively confident with socialising with a wider circle, high street shopping and returning to work once restrictions ease while national holidays look to be more in favour than those abroad.
The annual report, now in its 21st year, surveys over 33,000 respondents in 28 countries.
Caution v Cautious Optimism
Deloitte’s Global State of the Consumer Tracker regularly surveys thousands of consumers in more than 15 countries, capturing a continual snapshot of worldwide consumer sentiment.
The latest wave conducted 3rd March finds Irish consumers having decreasing employment and safety concerns over the past month.
30% are still concerned about losing their job, down from a high of 38% last October. Though nearly one third are still concerned about returning to their workplace this is down 6% in the past month. Of the activities listed respondents feel safest going to the store (59%, +7%) with concerns decreasing across the board over the past month.