N26 data reveals post-lockdown consumer spending up 32%
Mobile Bank, N26 has released its own data which provides a snapshot of how Irish consumers spent money both on and offline before, during and after the Covid-19 lockdown. N26 analysed spending data for its Irish customer base across a range of consumer categories to see how consumers changed their interaction with cash, card and online payments methods over the seven-month period of January to July. The data shows that Irish consumer confidence is relatively strong post lockdown with overall spending (online and offline) up 32% on lockdown spend.
N26 has also released a ranking of the top merchants favoured by Irish consumers over the same period. The analysis shows that pre-lockdown, Lidl ranked as Ireland’s “Top Merchant”, followed by Amazon and Supervalu. This changed during and post lockdown, where Lidl became the second most popular merchant while Amazon took the lead. Supervalu consistently ranks #3 pre/during and post lockdown.
Also, food delivery apps have a new ally as they fight for business in an economy laid low by coronavirus: boredom. With many tired of home cooking they have turned to takeaway deliveries as a way to shake things up – even post lockdown. Online food delivery company, Deliveroo which was ranked #10 before lockdown, jumped up the rank to the nation’s fourth most popular merchant during lockdown, and post lockdown has managed to maintain this position. This indicates the extent to which Irish people have grown more accustomed to ordering their meals online.
Hot Drinks selling like Hot Cakes at Tesco
Latest data from Clear Channel and Dunnhumby shows sales of hot drinks, treats and household items were surging in Tesco in early July. Tea, coffee and beverages saw a 32% increase in sales from July 6-12 and overall, Tesco has seen sales growth of 5% in the period June 1 – July 12. In its most recent 12 weeks of recording, the level of spend per basket has increased by a massive 56%, indicating bigger and but frequent shopping trips as consumers navigate retail now. Clear Channel operate a network of 85 Tesco Live screens nationally.