Overall the research is telling us that many businesses will have to work hard to convince customers that it is safe to come in; but those who do it well will reap the reward of a lot of pent up demand among Irish consumers as restrictions are eased in the weeks and months ahead.
OOH media has played an important role in the communications strategy of the government and HSE around Covid-19. New research conducted on behalf of the Department of Health shows that safe behaviours to protect from COVID-19 remains high, with 95% of people washing their hands more often, 78% coughing into their elbows, 71% disposing of used tissues immediately and 90% social distancing in queues.
The nationally representative online survey of 1,270 adults conducted today (Monday 11 May), which is conducted twice weekly, reveals that the public intend to continue with safe behaviours into the future:
- 71% intend to use sanitiser, up from 59% one month ago
- 61% intend on sitting further apart from others when outside or on public transport, up from 36% one month ago
- 34% intend on staying at home rather than going out, up from 16% one month ago
Our own research from March showed 77% of Dubliners felt OOH media was a very effective way of communicating brand marketing and public information messaging. We look forward to OOH continuing to play its part in the Now, Near and Next!
At present, retail is an important OOH environment and will remain so in the near and next as dwell times and opportunity to engage shoppers increases with social distancing measures.