The graph above shows the level of traffic to Net Affinity clients during the same time period and it indicates the same impact on hotel website visitors.
An increase was seen since June 5th, with it beginning to surpass last year at the end of June and maintaining until the end of July. August traffic has dropped, similar to what is witnessed with the bookings. The fluctuations between midweek and weekend are very visible here and are reflective of normal user behaviour trends. Overall, bookings made by ROI guests were up 24%, UK guests (inc NI) down 13% and US bookers were down 89%.
Looking ahead, it looks like resort properties are the main beneficiaries of bookings once again, whereas city properties continue to experience lower booking volumes and occupancy. Properties that are seeing a higher number of bookings are outside of the bigger cities, where people can be outdoors – this has been a huge trend over the summer
The Near and Next Intentions of the Dublin Population
As part of our Now, Near, Next thought leadership series, we have continually carried out bespoke research to investigate the views and opinions of the Dublin population to help our clients gain insight into consumers, at a time when consumer behaviour and habits have shifted dramatically and beyond anything we’ve seen before.
In our latest wave of research, we delve into the future intentions of the Dublin population on a range of activities to gauge their intentions for the next 6 months.
This week, we take a look at switching intentions in the coming months.
In the data, we found a quarter of Dubliners intend to switch utility providers in the next 6 months. Males in the AB category are most likely to make an energy/gas switch at nearly half (42%).
Myinsightsontime released correlating research which shows only 12% of parents have never switched energy providers while 17% switch annually. Over two thirds of parents state the number one reason they stay with their current provider is value for money.
Slightly higher intentions were found for switching broadband and phone providers. Nearly a third intend to switch their broadband provider in the coming months with the highest intention level found in 35-44-year olds.
Entering into the winter months and with the New Year on the horizon, consideration for switching providers will be higher and consumer attention will increasingly turn to investigating offers.
Utility and Telecom companies are strong OOH investors and use the medium to great effect. Being a trusted and one-to-many medium, such providers can market to large audiences in a relatively short period of time.