At one point in mid-April, the data indicated an approximate 80% reduction in visits to these areas but by May 29th this figure had increased to -42%. This still represents a significant audience for OOH in these hubs. The latest National Heavy Rail report (2019) indicates Connolly station had average daily boardings and alightings of almost 40,000. Pearse Street had a combined figure of 32,000+.
Speed Limits to be cut on DCC roads
Traffic travelling past OOH panels on many Dublin roads will be a lot slower as new speed limits of 30km/h are set to be introduced as part of new Covid-19 traffic laws. The Irish Times this week reported that Dublin City Council had planned to introduce the 30km/h limit in all residential areas by September. However, it now plans to extend the limit to almost all major approach roads to the city to “protect the larger numbers of pedestrians, cyclists and vulnerable road users” accessing the city.
The low speed limit will apply to roads which previously allowed speeds of 50km/h and 80km/h and will include the Royal and Grand Canals and the Rathmines, Ranelagh, Harold’s Cross and Donnybrook Roads on the southside of the city and Phibsborough Road, Dorset Street, Manor Street and Gardiner Street on the northside.
This major change will further enhance OOH’s ability to engage passing traffic in some of the highest density traffic areas of the city.