DMA Finalists Showcase the Power of Innovative DOOH
We are delighted, along with agency partners, to have four campaigns across three categories named finalists in the Digital Media Awards.
PML Group campaign executions have been nominated in the following categories:
- Best OOH Digital Campaign
- Best AR or Virtual Reality Implementation for the Digital Marketing Industry
- Best use of Technology Innovation
Marie Keating Foundation: The First Poster to Catch Lung Cancer
Utilising pioneering technology and strategic planning, The Brill Building and Source out of home created an impactful OOH campaign for the Marie Keating Foundation. Transforming a public transport shelter into an interactive, cough-triggered digital display, raised significant awareness/public engagement for early lung cancer detection, achieving profound societal impact. It has been nominated both for Best OOH Digital Campaign and Best use of Technology Innovation.
The First Poster to Catch Lung Cancer also has the most nominations (that we can tell!) for any campaign (7) in the 65th ICAD Awards taking place this evening 1st September in Dublin Castle.
Cadbury Secret Santa: There’s A Glass and a Half of Augmented Reality in Every Poster
Cadbury promoted sharing at Christmas by heroing ‘Postman Jeff’, via a media first that brought the magic of Cadbury Secret Santa to the whole country. By opening virtual Secret Santa pop-up post offices on digital OOH screens, participants could send chocolate to someone special simply by scanning a QR code. The campaign, which was planned by Carat and PML, is nominated for Best OOH Digital Campaign and Best AR or Virtual Reality Implementation.
Kellogg’s: A Golden Opportunity
Kellogg’s seized the opportunity to amplify a golden moment for its Crunchy Nut brand. Through a fast, reactive, and fun digital OOH campaign, the brand maximised an unexpected opportunity and brought a touch of Hollywood to Ireland’s mall screens. The campaign, planned by Carat and PML played on the friendly banter between Banshees of Inisherin co-stars Barry Keoghan and Colin Farrell during film awards season.
Guinness Storehouse: Welcome Home
Planned by PHD and Source out of home, the “Welcome Home” campaign from Guinness Storehouse is nominated for Best OOH Digital Campaign. Having long welcomed visitors to the home of the black stuff and through the power of multi-format DOOH, we made the Storehouse a must-do over Christmas, driving awareness, prompting interest and delivering visitors through the iconic St. James’ Gate.