Spending Time Outdoors
The CSO has published results compiled from the Pulse Survey ‘Our Lives Outdoors’ carried out from April 22nd – May 9th. It explores the relationships that Irish people have with the outdoors and natural spaces. Respondents were asked about the time they spent and activities they engaged in outside. The results demonstrate that respondents are spending more time outdoors since the start of the pandemic.
Almost all respondents (98%) liked spending time outdoors. The majority of respondents reported that, in the past six months, they spent time outdoors in natural spaces for recreational purposes on a daily (40%) or weekly (37%) basis.
Of the participants who liked spending time outdoors:
- The two main reasons reported for spending time outdoors were to get fresh air (87%) and to enjoy nature (85%).
- The most popular outdoor spaces were ‘Beach / Other coastline / Sea’ (62%) and ‘Urban green space’ (59%).
- Over 90% of participants felt happier (93%) and healthier (92%) after spending time outdoor in natural spaces.
- More than half of the respondents (55%) reported spending more time outdoors in the past couple of years.
- Of those spending more time outdoors, more than 70% realised that being in natural spaces was important to their well-being
- One in three participants have taken up new outdoor activities. Of these, almost half (46%) reported taking up more than one new activity. The most popular activities taken up were hill walking (26%), hiking (24%), running (24%), cycling (22%), and sea swimming (21%).
Public Transport being used for a wide range of activities
New iQ research conducted on our behalf by Ipsos indicates the wide variety of missions Dubliners engage with public transport for. Over half of those surveyed take bus, rail or LUAS for city centre or mall leisure shopping while nearly a third use it for grocery shopping. 38% commute to work or education using public transport, rising to 55% among 16-24s. This age group are the biggest users for multiple reasons with 47% using it for sports and training and 63% availing of it for socialising – be that the pub, theatre, cinema or restaurant.
In terms of most used modes this audience is also less inclined to prefer the car with one in six choosing it versus 34% overall. Conversely 60% of younger people use public transport most often, compared to 42% of all respondents.
Following the recent reduction in public transport fares 28% of respondents intend to use public transport more often in the coming months.
Corona counts down to the long Weekend
Corona is whetting the appetite for the June bank holiday weekend with a Dynamic countdown on Orbscreens in the run-in to half five on Friday. Delivered via our Liveposter platform the digital clock builds anticipation down to the second. Once it hits zero three new pieces of copy by Goosebump will be on rotated display for the rest of the weekend. The campaign is also running on the Green Screen & Digipanels.