James Byrne, marketing manager, PML Group with this week’s Out \ Look on Out of Home
Public Transport being used for a wide range of activities
New #iQ research conducted on our behalf by Ipsos Ireland indicates the wide variety of missions Dubliners engage with public transport for. Over a third of those surveyed take bus, rail or LUAS for city centre or mall leisure shopping while nearly a sixth use it for grocery shopping. 36% #commute to work or education using #publictransport, rising to 51% among 16-24s. This age group are the biggest users for multiple reasons with 28% using it for sports and training and 42% availing of it for socialising – be that the pub, theatre, cinema or restaurant. 86% of respondents avail of public transport for at least one purpose.
In terms of most used modes this younger audience is also less inclined to prefer the car with 23% choosing it versus 43% overall. Conversely 54% of younger people use public transport most often, compared to 31% of all respondents. 35% of 25-44 year olds use public transport for family days out.
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