Dublin footfall up 22% after lifting of restrictions
Dublin business group DublinTown has reported last Saturday’s footfall in Dublin city centre increased by 22% on a weekly basis. The figures are even more impressive when compared to the same weekend last year, with footfall up 200% on January 2021.
Commenting on the footfall figures, DublinTown Chief Executive, Richard Guiney, said; ‘An increase of 22% week-on-week is enormous and it is really welcome news for businesses in the city. Saturday’s figures are most likely driven by people visiting pubs, restaurants and clubs with the ending of restrictions.’
In terms of road traffic volumes, the TII recorded traffic volumes on Thursday January 25th increased +9% over the past fortnight and +71% on the same day in 2020.
Apple’s routing requests mobility data for the week to Tuesday January 25th shows all forms of mobility in Ireland above the pre-pandemic baseline with driving +17%, public transport +36% and walking +24%.
Zero In Focus – Part 2
This week we publish the second wave of findings from our ‘Zero in Focus’ study. Last week we focused on consumer intentions for 2022 regarding zero-alcohol consumption and dry January participation rates. This week, we look at the role of advertising, perceptions of taste and reasons for choosing ‘NoLo’ beers. The results below, among all adult respondents, 18-54, show top line outcomes in these areas.
The role of advertising
According to Drinks Ireland, zero-alcohol beer sales in Ireland grew by 129% between 2017 and 2020, from 1.79 million to 4.12 million litres. Zero-alcohol popularity is set to grow throughout 2022 and so we explored how advertising can influence consumers choice of such drink. 3 in 4 respondents are noticing advertising for zero-alcohol beers than they used to. A further breakdown peaked amongst females aged 35-44 at 82% and males aged 25-34 at 78%.
Results also suggest that consumers are influenced by advertising when choosing zero-alcohol beers. 52% of adults living in North Dublin (Vs. 43% of South Dublin) agree advertising plays a role in influencing the choice of zero-alcohol beers. 54% of Supervalu shoppers say they are influenced by advertising for this category compared to 45% of Tesco shoppers.
Importance of Taste and Choice
The range of zero-alcohol beers now on offer allows for great tasting alternatives for consumers if they’re driving, cutting back or trying something new. With a greater variety, it was no surprise that 1 in 2 agree the taste of zero-alcohol beer is just like beers containing alcohol. A higher percentage of males aged 18-24 at 65% favoured the taste of zero-alcohol, where it dropped considerably amongst females in this age category at 24%. However, it peaked amongst females aged 25-34 at 66%.
In terms of choosing what zero-alcohol beer to drink, 65% of all 25-34s are likely to choose the zero-alcohol version of the regular beer they already drink (71% of Females vs 58% of Males). This finding is at its lowest amongst consumers aged 45-54 years at 39%.
For more details on the study contact firstname.lastname@example.org