Bright Projection for Breast Cancer Ireland Very Pink Run
THE newly named Breast Cancer Ireland Very Pink Run has announced the new location of Munster Technological University (MTU) in Cork due to demand from the breast cancer community in the Munster area.
The global event with new title sponsor, Very, has seen 78,000 participants from over 40 countries take part to date.
This year the Breast Cancer Ireland Very Pink Run events are taking place in Dublin, Kilkenny, and a brand-new venue in Cork. Each event will offer a fun, family, festival style day out, with music, games, and children’s entertainment, along with festival style food trucks, ensuring entertainment for all the family -including those participating or simply supporting!
To promote the new event on the Leeside and encourage registrations, dentsu X alongside PML, arranged for LightWalker X Tenvito throughout the city. These mobile light projections make the city their canvas and ran on sites on Grand Parade, Horgan’s Quay, R&A Hall (Cork’s equivalent to Boland’s Mills), Oliver Plunkett Street & MacCurtain Street areas across four nights.
The artwork is the result of a collaboration between Very and Ireland’s leading pop-artist and fashion designer Audrey Hamilton. The unique and eye-catching art installation, commissioned by Very, showcases Audrey’s original artwork entitled “FEMME”, a piece first created by Audrey in 2020, and sold in aid of Breast Cancer Ireland, when a close friend had been diagnosed with breast cancer.
Catherine O’Toole, Head of Marketing, for new sponsor Very “We were delighted to work with dentsu X and PML to bring Irish artist Audrey Hamilton’s beautiful FEMME painting to life in projections across Cork city centre, where the upcoming Breast Cancer Ireland Very Pink Run event will take place in MTU on the 8th October. The story behind this work of art is special, and it’s been wonderful seeing it in public spaces to raise awareness of breast health. With 1 in 9 women developing breast cancer during their lifetime, and 1 in 1000 men, the important work that Breast Cancer Ireland does, touches many people throughout Ireland and their families, and at Very we could not be prouder to support this incredible cause and help us all live longer, happier and healthier lives.”
A large group of well-known faces have already joined this year’s ‘Very Pink Tribe’ including Cork’s own Sinead Kennedy of RTÉ, Elaine Crowley of Virgin Media and Cork Rose, Kate O’Shaughnessy.
The goal of Breast Cancer Ireland is, through research, to transform breast cancer, from often being a fatal disease, to a chronic illness that can be maintained long-term through treatment.
Since 2011, the Breast Cancer Ireland Very Pink Run has raised in excess of €6 million, to support our ongoing research and education programmes nationally.
To participate, register at www.verypinkrun.ie.
Walkers creates world’s biggest-ever ‘cropvert’
Certain Outdoor campaigns often align the medium so well that the medium becomes the message. None have quite embodied that statement like Walker’s UK earlier this month, who transformed the English countryside with agencies VCCP and Splendid Communications.
In a display of innovative creativity and commitment to sustainability, the world’s largest-ever ‘billboard’ was unveiled – a staggering 73,532 square foot ‘cropvert’ etched into the lush fields of Yorkshire.
Tim Rodwell, a Yorkshire potato farmer, collaborated with Walkers to transform approximately 30,000 potato crops into this extraordinary campaign. The process took a week to complete, involving the use of drones for precise marking and hand tools for careful cutting to ensure no harm came to the precious potatoes.
The monumental artwork, apparently visible even from space, surpassed the size of the world’s biggest standing billboard, offering a unique and environmentally conscious approach to Outdoor advertising. The resulting masterpiece proudly proclaims, “Great Taste Starts Here,” accompanied by the iconic outline of a packet of Walkers crisps.