Bank of Ireland and Visa Speak Your Language

Bank of Ireland, in partnership with Visa, is live this cycle with a Digipanel media first in Dublin city centre. The campaign sees all faces of the digital loop at Mary Street and King Street taken over exclusively by the brand, each rotating through six different language versions of the creative.

The multilingual execution promotes the bank’s €6 monthly current account offer, with creative in English, French, Portuguese, Polish, Romanian and Spanish. The simple idea delivers a clear proposition while reflecting the linguistic diversity of Dublin’s population in a format that reaches people where they are.

Each Digipanel structure has been fully vinyl wrapped, creating standout presence in two of the capital’s busiest pedestrian locations. The takeover element was delivered in collaboration with JCDecaux.

Planned by PML and OMD, the wider campaign also includes standard Digipanels, Commuter dPods, Adshel Live Roadside and Global Station Galleries displaying multilingual copy, while classic roadside formats including roadside 6s, Metropoles and 48 Sheets display static English copy.

Insight from our IMPACT Attention research shows that 85 percent of consumers say unusual or innovative OOH formats capture their attention, while 84 percent believe these formats make brands appear more innovative and forward-thinking​.

Booking every face of the loop allows full creative control and consistency. Combined with the language localisation, this campaign sets a new standard for how digital OOH can reflect and resonate with real-world communities.

Guinness Reopens the Gates for ‘Lovely Days Live’

Guinness is once again throwing open the iconic gates at St. James’s Gate, inviting music lovers to the heart of Dublin 8 for a three-day celebration of Irish music and culture.

Back for a second year, Lovely Days Live at the Home of Guinness runs from 23–25 May, transforming the Guinness Storehouse into a unique festival venue. This time, the gig series is headlined by some of Ireland’s most exciting talents, including Fontaines D.C., Lankum, CMAT, Morgana, and Biig Piig, among others. The full lineup is steadily being announced this month, with fans having the opportunity to enter a ballot for tickets. All proceeds will go to the Guinness ‘Doubling the Community’ Fund for Dublin 8.

Planned by PHD and Source Out of Home, the campaign spans Upright 48 Sheets, Green Screen, and backlit 48 Sheets, with a selection of digital formats such as Digipanels and premium screens amplifying the message in high-footfall areas across the city. The visuals place the famous gates front and centre, opening metaphorically and visually to the public once again.