Tree-mendous Campaign Celebrates SPAR’s 60 years
The SPAR brand is celebrating its 60th anniversary in Ireland this year. The first SPAR store opened in 1963 in Artane.
To mark the occasion an OOH campaign, planned by Spark Foundry, part of Core Foundry and PML can be seen on Bus Shelters, Transvisions, Digipoles, T-Sides and Commuter dPods.
To commemorate 60 years of business in Ireland, SPAR has also announced that it will plant 20,000 trees this year across six sites nationwide, as part of its ‘Team Tree’ initiative.
In marking this milestone anniversary – ‘Under the Tree since ’63’ – SPAR has joined forces with the Tree Council of Ireland in identifying sites in Sligo, Waterford, Dublin, Wexford, Wicklow and Galway. Three of the six sites have already been planted with native Irish trees, while the remainder will be planted later in the year.
The symbol of the tree has long been associated with SPAR, and this native woodland planting is in addition to SPAR’s sponsorship of National Tree Day for primary schools.
The initiative, run by the Tree Council of Ireland, takes place in October and invites children across Ireland join ‘Team Tree’ and plant a tree on their school grounds.
Harrison Ford returns to the Big Screen
For more than 40 years, movie audiences have enjoyed the adventures of Indiana Jones. Now, Harrison Ford is back to play the role one last time for the big franchise finale, “Indiana Jones and the Dial of Destiny.”
The pre-release promotion on OOH screens, planned by Zenith, part of Core and PML, comprises Digipoles, Digital 48 Sheets and the Green Screen along with the Gallery in Connolly Station, Orbscreens and mall iVisions.
The Walt Disney Ireland release sees the daredevil archaeologist race against time to retrieve a legendary dial that can change the course of history. Accompanied by his goddaughter, he soon finds himself squaring off against Jürgen Voller, a former Nazi who works for NASA.