James Byrne, marketing manager, PML Group with this week’s Out \ Look on Out of Home. 


Refreshing Campaigns from PepsiCo this Summer

PepsiCo has introduced a new modern design for its 7UP range, the brand’s first refresh in more than seven years, in line with its international positioning that adds moments of ‘Upliftment’ to the everyday.

The fresh visual maintains 7UP’s signature green colouring, with added “zesty citrus tones”. The new design will feature on 7UP and 7UP Zero Sugar bottles and cans, with the launch supported by classic and digital OOH in the form of Bus Shelters, mall and supermarket Digital 6s and Digipoles.

The Pepsi MAX brand has launched a new campaign, ‘Better with Pepsi MAX’, aimed at celebrating the food moments that can be elevated with the taste of the soft drink.

As a continuation of the brand’s ongoing platform, ‘Thirsty For More’, the nationwide campaign sees consumers being invited to enjoy food and drink combinations.

‘Better with Pepsi MAX’ has launched with Out of Home, appearing on Bus Shelters and Digital Bridges to show consumers some of the meals that the taste credentials of Pepsi MAX can make better.

Lipton Peach Ice Tea is running on Digipanels and Digishelters with a seasonal ‘Grab Some Sunshine’ message. Adding to the contextual content is a bespoke lunchtime message delivered via Dynamic scheduling through the Liveposter platform.

Dynamic, or contextual, OOH advertising serves audiences with the most relevant and engaging ads, whatever the moment calls for. The Moments of Truth research discovered an average +32% increase in brain response when displaying the most relevant content at the most relevant moment.

These campaigns were planned by OMD Ireland and Source out of home.

Tree-mendous Campaign Celebrates SPAR’s 60 years

The SPAR brand is celebrating its 60th anniversary in Ireland this year. The first SPAR store opened in 1963 in Artane.

To mark the occasion an OOH campaign, planned by Spark Foundry, part of Core Foundry and PML can be seen on Bus Shelters, Transvisions, Digipoles, T-Sides and Commuter dPods.

To commemorate 60 years of business in Ireland, SPAR has also announced that it will plant 20,000 trees this year across six sites nationwide, as part of its ‘Team Tree’ initiative.

In marking this milestone anniversary – ‘Under the Tree since ’63’ – SPAR has joined forces with the Tree Council of Ireland in identifying sites in Sligo, Waterford, Dublin, Wexford, Wicklow and Galway. Three of the six sites have already been planted with native Irish trees, while the remainder will be planted later in the year.

The symbol of the tree has long been associated with SPAR, and this native woodland planting is in addition to SPAR’s sponsorship of National Tree Day for primary schools.

The initiative, run by the Tree Council of Ireland, takes place in October and invites children across Ireland join ‘Team Tree’ and plant a tree on their school grounds.

Harrison Ford returns to the Big Screen

For more than 40 years, movie audiences have enjoyed the adventures of Indiana Jones. Now, Harrison Ford is back to play the role one last time for the big franchise finale, “Indiana Jones and the Dial of Destiny.”

The pre-release promotion on OOH screens, planned by Zenith, part of Core and PML, comprises Digipoles, Digital 48 Sheets and the Green Screen along with the Gallery in Connolly Station, Orbscreens and mall iVisions.

The Walt Disney Ireland release sees the daredevil archaeologist race against time to retrieve a legendary dial that can change the course of history. Accompanied by his goddaughter, he soon finds himself squaring off against Jürgen Voller, a former Nazi who works for NASA.