Wide Eye Outdoor and Edge Media expand ‘Shelfie’ Network into Circle K

Shelfies are a network of digital point of sale advertising units, strategically placed on the retail shelf, at eye level and located in over 100 convenience stores. Shelfies, developed by Edge Media and now operated by Wide Eye Outdoor (one of the biggest operators in Ireland’s Digital Out of Home environment) allow brands to influence consumers at the exact moment of choice. Having partnered with Edge Media, Wide Eye Outdoor are now in a position to announce the expansion of the Shelfies network into the top 100 Circle K forecourt locations nationwide.

This expansion of the Shelfies network to over 300 Digital Screens, offers an added dimension to the Wide Eye Outdoor Digital Out of Home network, presenting advertisers and brands with a fantastic opportunity to boost sales across impulse / convenience stores, communicating with an impressive audience of 4.7 million consumers. Convenience and forecourt stores have been the second fastest growing channel in grocery over the past five years and are projected to grow even further.

According to Sarah Taylor, DOOH director with Wide Eye Outdoor: “We know, the final purchase decisions are made in the last 3 seconds, with 83% of purchase decisions made in-store. No other format can get brands closer to the shopping decision than Shelfies. Wide Eye Outdoor believe Shelfies are the leading advertising solution for brands looking to target convenience store sales.”

Units are positioned in three key sales areas in store; across convenience, at the minerals fridge and at the alcohol fridge. So, whether you are a newspaper trying to boost circulation, a cold beverage brand, or any FMCG product trying to stand out from the clutter on the shelf, Shelfies are the sales boosting solution for you.

The shelf is the last space left where consumer attention cannot be diluted by external factors or competing formats. Shelfies deliver a clean, 1 to 1 interaction, influencing right at the moment of choice. Previous successful brands that have advertised on the network have seen up to 30% growth in sales with shoppers engaging with, and reacting to, content on the screen.