Bridges Between Worlds
All OOH has the potential to be a networked portal system, bridging the physical and online worlds via simple scanning. Pfizer, An Post and HSE brought their real world OOH audience into their online space in a seamless and natural way, via QR codes.
The need for brands to ensure localised tonality and activity is vital. Outdoor advertising is found in the heart of communities and resonates with local audiences. Whether it’s a classic format approach such as National Broadband Ireland or a dynamic digital approach, like Samsung, the outcome is highly effective.
Platform for Good
The pandemic reminded us all of the power of OOH in delivering simple and effective public information messaging. Outdoor continued to play its part in 2021, as a conduit for important communications around physical health, mental wellbeing and global sustainability.
Nestlé Ireland became the first advertiser in the Irish market to use 100% recycled paper for an Outdoor advertising campaign. As a media channel with a tangible physical presence in public spaces, the OOH industry has a significant role to play in building a sustainable future and this campaign was an important marker on that journey.
Speak to our team about elevating your Out of Home in 2022.