Baby billboards ‘carjack’ Swedish rear-view cameras


The automotive space continues to impress with OOH innovation as Skoda creatively advertised their new ENYAQ line, reaching drivers where their attention is at a high point: backing up into a parking space.

Devised with Swedish agency Nord DDB and Swedish miniature artist Christopher Nordstrom, the campaign makes use of doll-sized billboards, complete with model cityscapes, placed strategically around the country’s car parks.

The tiny 48-sheets appear to drivers via rear-view camera screens while reversing into parking spots, surrounded by model cityscapes, teasing drivers of other car brands by displaying ‘Look, we got in your car. Now get in ours.’